Today, we'll discuss how to create handshakes in today's market.
Here's what I want you to think about: people aren't just walking into the dealership anymore. They are doing research online before coming in, and they usually have a car in mind. So, how can you create handshakes?
One of the things that I implement is this: "Sell me once, no big deal. Sell me twice, now you've got it." Most people, after they sell to a customer, go on to the next deal. I want you to make two phone calls. In the first call, you're the hunter. You're sitting on the edge of your chair, and you believe this person wants to buy a car.
The second call is a fun call - call someone who just bought a car. Sit in the back of your chair. Relax. Just show some interest, and ask about the other vehicles in their household. You're creating a need where there isn't one. Ask which vehicle is next to be replaced, and figure out why they want to get rid of that one.
The key is that the customer is the one who voices concerns about the vehicle. You did not badmouth the vehicle at all, and now they see that they need a new one. That opens the door for you to solve whatever problems they have with that car.
It takes a while to learn this, but you have to call and show concern for the consumer. Showing them you care puts you in the position of being the best person to solve their problem.
If you have any questions, give me a call or send me an email. I look forward to hearing from you.
