Today, we introduce the concept of a Business
Development Center. There are very few BDCs out there. Instead, many
businesses end up with Business Reaction Centers. Some even end up with Business
Compliance Centers. I know we're throwing a lot of letters out there, but
there's a big difference in money to you as a dealer depending on which one you
end up with.
In a Business Compliance Center, you have to do certain things without getting sales. Many dealerships get stuck at the Business Reaction Center phase, where you answer the phone and respond to Internet leads.
In a Business Compliance Center, you have to do certain things without getting sales. Many dealerships get stuck at the Business Reaction Center phase, where you answer the phone and respond to Internet leads.
Ultimately, the Business Development Center is the most proficient. You have a follow-up system for people who haven't been in the dealership for 60, 90, or 120 days. You maintain a relationship with your clients and create a need in their household to buy another car. You develop business from your database, where people know and trust you already. The Business Development Center captures business and brings it to your dealership.
If you have any questions, give me a call or send me an email. I would be happy to help you!
